---
title: Resource Hub
description: Our resource hub is a rich repository of insights, guidance and valuable tools to help you navigate data analytics & maximise the power of your data.
image: https://analytium.com/hubfs/Blog%20Images/Blog%20Image%2036.jpg
---
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## [The Practical Evaluation of AI Agents in Marketing](https://analytium.com/resource-hub/the-practical-evaluation-of-ai-agents-in-marketing)
[Vasilij Nevlev](https://analytium.com/resource-hub/author/vasilij-nevlev)
November 27, 2024
Since the launch of ChatGPT two years ago, interest in intelligent personal assistants has surged, especially in marketing. Initially, organisations embraced generative AI for its potential to ...
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# Resource Hub
**Welcome to Analytium's Resource Hub!** At Analytium, we are committed to empowering professionals like you with the knowledge and tools needed to thrive in the ever-evolving world of data analytics. Our Resource Hub is a comprehensive collection of insights, guidance, and valuable tools designed to help you navigate the landscape of data analytics and maximise the potential of your data-driven business.
[ Agentic AI in Sales In a shifting marketplace, technology and economic changes are transforming sales dynamics. Agentic AI offers a powerful solution by personalising customer interactions and supporting sales teams. Sander de Hoogh • November 8, 2024](https://analytium.com/resource-hub/agentic-ai-in-sales)
[ Tackling The Productivity Challenge: Agentic AI The rise of Generative AI (GenAI) is reshaping the business landscape, with two-thirds of organisations now using these technologies. However, challenges remain in effective integration and ethical considerations. This blog explores Agentic AI workflows, where AI agents collaborate on complex ... Sander de Hoogh • November 3, 2024](https://analytium.com/resource-hub/tackling-the-productivity-challenge-agentic-ai)
[ Exploring Agents & AutoGen: Enhancing Workflow Automation Recently, there's been a lot of buzz around AutoGen, especially if you have been following AI newsfeeds and channels. Experts and innovators have ear marked multi-agent frameworks as the potential next leap in the application of AI. So, let's dive into what this is all about. Tim Matthews • September 4, 2024](https://analytium.com/resource-hub/exploring-agents-and-autogen-enhancing-workflow-automation)
[ Leveraging Data Fabric In The Public Sector: An Advanced Guide Data Fabric is a sophisticated architecture designed to integrate and manage data across platforms. This blog explores its technical intricacies, benefits, challenges, and future trends for readers with a technical background. Vasilij Nevlev • August 29, 2024](https://analytium.com/resource-hub/leveraging-data-fabric-in-the-public-sector-an-advanced-guide)
[ Webinar: Snowflake & SAS9 Platform Modernisation Webinar (On Demand) In this recorded session, we have a thorough look into Snowflake's cloud data platform, SAS Analytics and Analytium's expertise in data integration and advanced analytics. Watch a demo showcasing the migration of SAS workloads to Snowflake. Watch This Webinar " Note that this session has taken ... Vasilij Nevlev • July 18, 2024](https://analytium.com/resource-hub/webinar-sas9-modernisation-with-snowflake-on-demand)
[ The Need for Data Maturity Assessments for Midsized Organisations Data has become a critical asset for organisations of all sizes, driving better decisions in an increasingly fluid marketplace. For midsized organisations, effectively managing and leveraging data can be a significant differentiator, driving operational efficiency, competitive advantage, and ... Vasilij Nevlev • July 17, 2024](https://analytium.com/resource-hub/the-need-and-purpose-of-data-maturity-assessments-for-midsized-organisations)
[ Data Lake vs. Data Warehouse: What's the Difference? Organisations constantly seek ways to efficiently store, manage, and analyse vast amounts of data to benefit their ability to make the right decisions quickly. Two primary solutions have emerged to address these needs: data lakes and data warehouses. Tim Matthews • July 17, 2024](https://analytium.com/resource-hub/data-lake-vs.-data-warehouse-whats-the-difference)
[ 7 Key Considerations for Data Warehouse Deployments Deploying a data warehouse is a significant undertaking for any organisation. It involves strategic planning, architectural decisions, operationalisation, and most importantly, continuous management to ensure the data warehouse effectively meets business needs. Vasilij Nevlev • July 16, 2024](https://analytium.com/resource-hub/7-key-considerations-for-data-warehouse-deployments)
[ Webinar: SAS9 Modernisation with Starburst (On Demand) In this recorded session, we explore how Starburst's cloud data platform can enhance your data analytics and integration capabilities. Gain insights into its advanced features, including data virtualisation and seamless integration with popular tools. Watch a demo showcasing the migration of SAS ... Vasilij Nevlev • July 10, 2024](https://analytium.com/resource-hub/webinar-sas9-modernisation-with-starburst-on-demand)
[ Transforming Workforce Productivity with GenAI The speed and efficiency with which organisations can access and use information is vital to their ability to execute and create competitive advantage. Yet, many companies find themselves hindered by inefficient knowledge management systems where data is siloed and decision-making processes are ... Sander de Hoogh • June 14, 2024](https://analytium.com/resource-hub/transforming-workforce-productivity-with-genai)
[ Options for Migrating to Altair SLC & the Cloud Whitepaper (Download) This guide is essential for anyone looking to stay competitive in a data-driven world. Download the whitepaper now to start your journey towards a more powerful and cost-effective data environment. Analytium • June 13, 2024](https://analytium.com/resource-hub/options-for-migrating-to-altair-slc-and-the-cloud-whitepaper-download)
[ How Leading Organisations Around The World Are Using AI (Download) With AI everywhere, generative AI (GenAI) emerges as a transformative force, potentially revolutionising the future. Analytium • June 12, 2024](https://analytium.com/resource-hub/how-leading-organisations-around-the-world-are-using-ai-download)
[ What is Data Fabric? Data Fabric is an advanced data management design that promises to streamline and automate data integration across disparate data sources. It uses knowledge graphs, semantics, machine learning (ML), and artificial intelligence (AI) to create a unified data environment that supports operational and ... Vasilij Nevlev • June 11, 2024](https://analytium.com/resource-hub/what-is-data-fabric)
[ Data Enrichment and Transformation: A Comprehensive Case Perspective Today, organisations are inundated with vast amounts of data from various sources. This data, however, often comes in unstructured, inconsistent, and incomplete forms, making it challenging to derive actionable insights. Vasilij Nevlev • June 7, 2024](https://analytium.com/resource-hub/data-enrichment-and-transformation-a-comprehensive-case-perspective)
[ Webinar: Using SAS Language with Python (On Demand) In this recorded session, we focus on leveraging Altair SLC in combination with Python and SAS9 to enhance your data analytics workflows. See how to integrate SAS9 programmes with open-source languages, streamline end-to-end analytics, and reduce development bottlenecks. Learn about the Altair ... Vasilij Nevlev • June 6, 2024](https://analytium.com/resource-hub/webinar-altair-slc-using-sas-language-with-python-for-modern-data-analytics-on-demand)
[ Webinar: SAS9 Analytics Modernisation Paths (On Demand) In this recorded session we focus on the best practices for migrating SAS applications from legacy mainframes to contemporary platforms. Designed for decision-makers and IT professionals, our webinar offers insights into the strategic planning and analysis essential for a successful migration. Vasilij Nevlev • June 6, 2024](https://analytium.com/resource-hub/webinar-sas-modernisation-paths-on-demand)
[ Why Should You Use Power BI for Data Visualisation? Power BI, a robust business analytics tool developed by Microsoft, stands out because it can visualise data and share insights across an organisation or embed them in an app or website. Its services and tools help businesses analyse data and find actionable insights. Here is an overview of the ... Maryna Paluyanava • June 1, 2024](https://analytium.com/resource-hub/why-should-you-use-power-bi-for-data-visualisation)
[ GenAI in Analytics: Call Centre Optimisation In customer service, call centres play a crucial role in maintaining overall satisfaction and loyalty. However, managing a call centre is a complex task that involves handling large volumes of data, ensuring quick response times, and maintaining high service quality. Simplifying this process is ... Sander de Hoogh • May 31, 2024](https://analytium.com/resource-hub/genai-in-analytics-call-centre-optimisation)
[ Data-Driven Decision-Making with AI Making informed decisions quickly and accurately is crucial for maintaining a competitive edge. Integrating Artificial Intelligence (AI) into decision-making processes has revolutionised how organisations operate, enabling them to leverage vast amounts of data to drive strategic decisions. This ... Sander de Hoogh • May 30, 2024](https://analytium.com/resource-hub/data-driven-decision-making-with-ai)
[ Leveraging AI for Data Analytics: Focus on Business Value Businesses are increasingly turning to Artificial Intelligence (AI) to unlock the potential of their data. AI-driven data analytics can provide deep insights, drive efficiency, and promote innovation. However, organizations must approach AI strategically to get the full benefits. This blog will ... Sander de Hoogh • May 30, 2024](https://analytium.com/resource-hub/leveraging-ai-for-data-analytics-focus-on-business-value)
[ The Business Opportunity of AI (Download) Explore how companies are transforming their operations with Microsoft AI and discover how you can accelerate AI adoption in your organisation. Analytium • May 29, 2024](https://analytium.com/resource-hub/the-business-opportunity-of-ai)
[.png?width=500&height=500&name=The%20Total%20Economic%20Impact%20Of%20Microsoft%20Azure%20App%20Innovation%20(1).png) Total Economic Impact of App Innovation on Microsoft Azure (Download) Analysing the Economic Impact of Cloud-Based Application Modernisation Analytium • May 28, 2024](https://analytium.com/resource-hub/total-economic-impact-of-app-innovation-on-azure)
[ Optimising SAS on Mainframes: Challenges and Modernisation Strategies SAS and the zSeries Mainframe History The IBM zSeries Mainframe has been a vital processing platform for many major companies, known for its security, resilience, and performance, especially in handling large data volumes. SAS has been integrated with the mainframe since 1971, maintaining ... John Croasdale • May 24, 2024](https://analytium.com/resource-hub/optimising-sas-on-mainframes-challenges-and-modernisation-strategies)
[ Analytium at the Forefront of Innovation: UK Altair Tech Conference The 13th UK Altair Technology Conference (ATC), held on May 21, 2024, at the British Motor Museum in Warwickshire, was a convergence of minds and ideas where the future of digital design and the impact of simulation on product development were the stars of the show. Analytium, as an exhibitor, ... Vasilij Nevlev • May 22, 2024](https://analytium.com/resource-hub/analytium-at-the-forefront-of-innovation-highlights-from-the-13th-uk-altair-technology-conference)
[ Exploring the AI Frontier at Bradford University Insights from the Bradford University AI Forum On Friday, May 17th 2024, Bradford University became a nexus for AI enthusiasts and professionals as it hosted its successful AI Forum for the second time. The event was a vibrant confluence of ideas, discussions, and presentations that delved into the ... Vasilij Nevlev • May 20, 2024](https://analytium.com/resource-hub/exploring-the-ai-frontier-at-bradford-university)
[ Evaluating SAS in the Modern Analytics Market What is driving the evolving change in data analytics and increasing its pace? Data volume, The growing demand for real-time insights and The need for cost-effective, scalable solutions. Organisations that use legacy systems like SAS9 and SAS on Mainframe are faced with a situation where they need ... Vasilij Nevlev • May 16, 2024](https://analytium.com/resource-hub/evaluating-sas-in-the-modern-analytics-market)
[ The Business Case for SAS Modernisation Users of SAS9 and SAS Mainframes are faced with a complex question. Modern platforms are rapidly developing into highly capable data & analytics environments with innovations like artificial intelligence, real time insights and a cost effective architecture. At the same time, SAS9 support is ... Sander de Hoogh • May 15, 2024](https://analytium.com/resource-hub/the-business-case-for-sas-modernisation)
[ Effective BI Dashboards: A Guide for Midsized Organisations Midsized organisations are increasingly seeing the importance of Business Intelligence (BI) dashboards as they work in a more fluid marketplace where the pace of decision-making is increasing. BI dashboards are essential for visualising data, tracking performance, and making informed decisions. Ben Dorothy • May 9, 2024](https://analytium.com/resource-hub/effective-bi-dashboards-a-guide-for-midsized-organisations)
[ Webinar: SAS on Mainframe Migration (On Demand) In this recorded session we focus on the best practices for migrating SAS applications from legacy mainframes to contemporary platforms. Designed for decision-makers and IT professionals, our webinar offers insights into the strategic planning and analysis essential for a successful migration. John Croasdale • April 30, 2024](https://analytium.com/resource-hub/webinar-on-demand-sas-platform-mainframe-migration)
[ Webinar: Navigating the Data And Analytics Maturity Curve (On Demand) All of us are on an exciting journey, exploring how we can use data and analytics in our businesses, better. It's not an easy road, and we know that starting data and analytics projects can sometimes fail to meet business expectations. It's a common hurdle we all face in this field. Research from ... Vasilij Nevlev • April 25, 2024](https://analytium.com/resource-hub/webinar-navigating-data-ananlytics-maturity-curve)
[ Webinar: Hubspot Reporting with Azure Data Factory (On Demand) In this webinar our experts show you how to unlock your Hubspot data with Azure Data Factory. Discover how to seamlessly visualise data, enhancing your decision-making capabilities. During the webinar, we will guide you through a journey from raw data to actionable insights, equipping you with the ... Maryna Paluyanava • April 24, 2024](https://analytium.com/resource-hub/webinar-hubspot-azure-data-factory)
[ Webinar: Xero Reporting with Azure Data Factory (On Demand) Your Xero accounting data is vital to profitable and accurate decision-making in your organisation. Azure Data Factory (ADF) transforms how rapidly businesses can move and report on data. Using ADF, even large amounts of data can be processed and reported quickly and easily. Whether you're growing ... Aksana Tsikunova • April 24, 2024](https://analytium.com/resource-hub/webinar-xero-azure-data-factory)
[ Case Study: Analytium Empowers Athora's SAS Platform Cloudification Athora Belgium, a leading insurance provider, recognised the need to enhance its analytics capabilities to stay competitive in a rapidly evolving market. To achieve this, Athora Belgium partnered with Analytium to embark on a journey toward 'cloudifying' its SAS platform. Analytium • April 17, 2024](https://analytium.com/resource-hub/case-study-how-analytium-empowered-athora-belgiums-sas-platform-cloudification)
[ Mainframe SAS® 2024 and Beyond I wrote a blog about Mainframe SAS in 2023, and 10 months later, I thought I should revisit the situation. Andrew Gadsby • March 27, 2024](https://analytium.com/resource-hub/mainframe-sas-2024-and-beyond)
[ Webinar Highlights: Translating SAS Code to PySpark (On Demand) The webinar provided invaluable insights into the process of translating SAS language to PySpark, showcasing Corios Group's expertise in facilitating smooth transitions for organisations embracing open-source frameworks. Attendees gained a deeper understanding of the challenges and opportunities ... Vasilij Nevlev • March 18, 2024](https://analytium.com/resource-hub/webinar-highlights-translating-sas-language-code-to-pyspark-on-demand)
[ Data & Analytics: Top 3 Trends Shaping the Industry The data analytics (D&A) industry is at the forefront of change, providing organisations with unparalleled opportunities to grow and thrive. Our research highlights three top trends set to redefine the D&A landscape, providing insight into the future of business activity, strategic ... Vasilij Nevlev • March 15, 2024](https://analytium.com/resource-hub/data-analytics-top-3-trends-shaping-the-industry)
[ Crafting a Successful Professional CV, A Step-by-Step Guide In the competitive landscape of job hunting, your Curriculum Vitae (CV) stands as a critical document that can either open doors to new opportunities or leave them firmly shut. A well-composed Resume is not merely a chronological list of your professional journey; it's a strategic marketing tool ... Larissa Pearce • March 11, 2024](https://analytium.com/resource-hub/crafting-a-successful-professional-cv-a-step-by-step-guide)
[ Mastering the Online Interview: Dos and Don'ts for Professionals In today's digital age, the shift towards remote work has made online interviews a common occurrence in the professional world. Whether you're a seasoned professional or just starting your career, mastering the art of online interviews is crucial. Here are some dos and don'ts to help you prepare ... Larissa Pearce • March 11, 2024](https://analytium.com/resource-hub/mastering-the-online-interview-dos-and-donts-for-professionals)
[ Webinar: The Power of GenAI in SAS Programming (On Demand) GenAI has had a huge impact across industries and professions. In this session we show how you can leverage GenAI to speed up SAS programming to much higher levels. We will touch on how to edit code, create Python scripts and perform an advanced analytics exercise. Vasilij Nevlev • March 1, 2024](https://analytium.com/resource-hub/genai-sas-programming-demo)
[ Descriptive Analytics: A Guide for Heads of Departments Descriptive Analytics is a foundational stage in the data and analytics (D&A) journey. This part of the journey is where organisations can create detailed reports and dashboards that provide insights into data trends, whether they happened in the past or are current. This step is crucial for ... Ben Dorothy • February 23, 2024](https://analytium.com/resource-hub/descriptive-analytics-a-guide-for-heads-of-departments)
[ Cloud Analytics and its Implementation in Businesses As digital business expands at a rapid pace, businesses are posed with numerous opportunities and threats. One of those is the ability to adapt and leverage every growing volume of data, and leverage the insights contained. Doing so effectively is not just a business advantage, it is essential for ... Ben Dorothy • February 8, 2024](https://analytium.com/resource-hub/cloud-analytics-and-its-implementation-in-businesses)
[ Solution Path: Stages of Organisational Data Maturity (Download) Understanding where your organisation stands on the data maturity scale is the first step in leveraging untapped potential. "Stages of Organisational Data Maturity" is your complete guide through your transformative journey. Analytium • February 1, 2024](https://analytium.com/resource-hub/solution-path-stages-of-organisational-data-maturity)
[ Digital Analytics: Empowering Business Leadership As more businesses adopt the digital economy, leaders are faced with a decision. Are you continuing down the traditional path, or will you use digital analytical capabilities to find more actionable insights? Department Leaders and IT Managers who choose to capitalise on this opportunity will find ... Vasilij Nevlev • January 31, 2024](https://analytium.com/resource-hub/digital-analytics-empowering-business-leadership)
[ Case Study: GamCare Succeeds Using Analytium's Data Strategy Services GamCare's Journey to Data-Driven Impact Through Strategic Transformation GamCare is a charity that provides support and advice to those affected by problem gambling. Analytium • March 1, 2022](https://analytium.com/resource-hub/gamcare-succeeds-by-using-analytiums-data-strategy-services)
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